The fun begins when you bring your bundle of joy home from the hospital. Once you’re home, the gravity of the situation sets in. You are now completely responsible for another human being who won’t be able to fend for themselves and can only cry when in need of something. The first 100 days will be tough, but they will also introduce you to a brand of love that cannot be beaten. Fisher-Price Playlab serves as a model for how products can be developed, tested and refined for parent and child, guided by the children and parents themselves. All this to ensure that parents can have the Best 100 Days with their newborn; the Best 100 Days they deserve.