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    Does Your Child Need Supplements? A Pharmacist Spills the Truth
    Zakwan Shah
    March 07, 2025
    6 min
    Supplements are a great. But could they also be beneficial for your child's learning, memory and overall brain power?

    nazatul-profile Nazatul Amira Hamzah, Pharmacist at Primabumi Sdn Bhd

    We had a chat with Nazatul Amira Hamzah, a qualified pharmacist with 10 years of experience in pharmacy practice to learn more about cognitive supplements.

    Here's a pharmacist's take on supplements for boosting children's brain and memory.

    Q1: What are cognitive supplements, and how do they benefit children?


    child-vitamin

    Cognitive supplements are vitamins, minerals, and other substances that promote brain function, including memory, concentration, and overall cognitive development.

    The term 'cognitive' refers to the mental processes involved in knowing, learning, and understanding things.

    Cognitive supplements can be beneficial to children because they support brain development, enhance attention, and potentially improve academic performance.

    Q2: Are cognitive supplements safe for children to use?


    child-supplement

    When taken at the recommended doses, these cognitive supplements are generally regarded as safe for children.

    However, it is critical to speak with a healthcare expert before starting any supplement to confirm its safety and suitability for your child.

    Q3: What are the recommended cognitive supplements for enhancing learning and memory in children?


    omega-3-supplement

    To support your child’s ability to learn and memorise, a cognitive supplement should contain one or a combination of the following micronutrients:

    • Omega-3 fatty acids



    • Iron



    • Zinc



    • Magnesium



    • Iodine



    • Vitamin D



    • B Vitamins


    Q4: How do these micronutrients promote cognitive development in children?


    vitamin-D

    The following summarises the role that each of these micronutrients plays in children's cognitive development:



































    MicronutrientRoles in Cognitive Development
    Omega 3 fatty acidsOmega-3 fatty acids include docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA). 

    • DHA forms a major structural fat in the brain and eyes.

    • EPA is critical for attention, hyperactivity, mood, and anxiety.


    Iron

    • Iron is required for the formation of haemoglobin, the component in red blood cells that transports oxygen to tissues.

    • It helps to produce neurotransmitters and myelin. Neurotransmitters are chemicals that allow the nervous system to send messages between nerve cells or between nerve cells and muscles. Myelin is a fatty substance that wraps around nerve fibers, making electrical signals travel faster.


    Zinc

    • Zinc boosts neurotransmitter function.

    • It is required for the breakdown of DHA in the brain and melatonin. Melatonin regulates dopamine, an important neurotransmitter. Low dopamine levels are linked to Attention Deficit Hyperactivity Disorder (ADHD).


    MagnesiumMagnesium promotes electrical connections in the brain that are important for learning and remembering new information.
    IodineIodine is essential for thyroid hormone production, which supports brain and nerve development. This occurs during pregnancy and early infancy.
    Vitamin DVitamin D helps improve focus and brain function, protects the brain from damage, and speeds up communication between nerve cells.
    B vitamins

    • B vitamins are essential for making neurotransmitters, which are responsible for brain signals. 

    • They help increase brain activity by enhancing energy production in brain cells.



    Q5: Which foods are rich in the above micronutrients?


    omega-3

    The following table lists common foods containing each micronutrient:



































    MicronutrientSources
    Omega 3 fatty acidsOily fish, nuts and seeds and their oils (pumpkin seeds, sunflower seeds, flaxseeds), olives and avocadoes.
    IronRed meat, poultry, beans, dark green leafy vegetables and dried fruit such as raisins and apricots.
    ZincPumpkin and sesame seeds, beef, lamb, oysters and wheatgerm.
    MagnesiumWholegrains, nuts, seeds and leafy green vegetables .
    IodinePackaged bread, seafood, eggs and dairy.
    Vitamin D

    • Vitamin D is mainly produced in the skin on contact with sunlight.

    • They are also found in fatty fish like sardines and salmon, certain types of mushrooms, and egg yolks.


    B vitaminsSalmon, trout, legumes, seeds, eggs, dairy products, and leafy greens.

    Q6: My child is fussy about their food. I’m afraid they may not get enough essential micronutrients on a daily basis. Is giving them cognitive supplements a good idea?


    picky-eater

    I strongly advise you to consult a healthcare professional to determine whether your child could benefit from a cognitive supplement, and, if so, which product would best suit their needs.

    Another good option is a complete milk formula. Kid’s multivitamins offer a range of vitamins and minerals, but their contents vary among different products.

    In addition, omega-3 fatty acids, often known as fish oil, are usually available as a stand-alone product and are not included in multivitamins.

    Teaching your child to eat a balanced diet that includes a wide variety of foods will benefit them the most in the long run.

    Q7: How can probiotics influence a child’s cognitive health?


    probiotics

    Probiotics maintain your child's gut health, a connection to brain health that is now well-established.

    A healthy gut can improve their mood, behavior, and thinking skills.

    Q8: How do antioxidants like Vitamin E and Vitamin C benefit children’s cognitive functions?


    antioxidant

    Antioxidants protect the brain from tissue damage caused by free radicals.

    Free radicals are unstable atoms that can harm cells, causing illness and ageing.

    An easy way to get more antioxidants is by eating a variety of brightly coloured fruits and vegetables.

    Q9: What are the potential side effects of cognitive supplements in children?


    Potential adverse effects vary with each supplement but may include gastrointestinal issues, allergic reactions, and interactions with medications that render the medication less effective or prone to toxicity.

    Always consult your healthcare provider before starting your child on any supplements.

    Q10: Other than supporting my child’s brain development through the use of cognitive supplements, is there any other important step I should pay attention to?


    meals

    Absolutely. It’s essential to ensure your child has a balanced blood sugar (glucose) level throughout the day.

    Since glucose in the blood serves as crucial fuel for the brain, you should encourage your child to consume small meals more frequently to maintain balanced energy and focus.

    Sugar, whether too much or too little, impairs your child's ability to concentrate.

    Source: Nazatul Amira Hamzah, Pharmacist at Primabumi Sdn Bhd



    Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.



    For more insightful stories and fun recipes, stay tuned to Motherhood Story!

     
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    Think You Know Your Baby’s Diaper? Here’s What You Might Be Missing
    Eisya Ereena
    January 07, 2025
    7 min




    When you bring home a newborn, every choice feels like the most important one - from picking the right baby bottle to deciding which diapers to stack in the nursery.












    But here’s the thing: how often do we actually stop to think about what’s inside those diapers?

    As a mummy of two, I’ll admit, my main checklist for diapers has always been pretty straightforward - do they keep my baby dry and comfortable?

    And let’s be honest, when you’re juggling a million things, it’s usually a quick grab and go.

    If the size is right and the brand looks familiar, into the cart it goes!

    And it turns out, I’m not alone.

    How do I know this?

    Because when one of my mummy friends asks me to do a quick diaper run, my follow-up question is usually, 'Which kind?'

    The answer is almost always the same: 'Whichever is fine, as long as it fits.'

    The only other factor that sometimes matters? Whether it’s tape or pants.

    But maybe it’s time we paused and asked: beyond the fit, dryness, and convenience, what do we really know about the materials in constant contact with our baby’s delicate skin?







    The Diaper Dilemma: How Much Do We Really Know?


    toddler wearing diapers

    So, we know that in the whirlwind of parenthood, convenience often takes center stage.

    A diaper that’s absorbent and keeps the mess contained? Perfect.

    But let’s pause for a moment.

    Have you ever wondered about the materials that make up these seemingly magical products?

    Are they as safe as they are functional?

    For parents, especially those with newborns, these are critical questions to consider.

    Some parents may assume that all diapers are created equal.

    After all, they’re sold in stores and advertised as safe for babies.

    But not all diapers are the same, and the materials used can vary widely between brands.

    Some might contain substances that could be potentially harmful to a baby’s sensitive skin.

    It’s a reality that’s not often talked about but deserves our attention.

    What’s Inside the Diaper?


    diapers with different sizes

    Diapers are made of multiple layers designed for specific purposes, like absorbing moisture and preventing leaks.

    But these layers may include components such as:

    • Absorbent gels and polymers: These are what keeps your baby dry but their chemical composition may raise questions.

    • Fragrances and lotions: Added to mask odours or soothe skin but could irritate some babies.

    • Plastics and synthetic fibres: Often present in the waterproof outer layers, but are they breathable enough for your baby’s comfort?

    • Chlorine: Often found in those pearly white diapers which mimics purity and cleanliness.

    • Dyes: These are used to create the cute and colourful designs we all hate to love.


    While many brands are transparent about their materials, others provide little information.

    This lack of clarity makes it even more important for parents to ask questions and seek out answers.

    Why Should Parents Care About Diaper Materials?


    little baby in diapers

    A newborn’s skin is much thinner than an adult’s, making it more permeable and sensitive.

    So, it’s not just about dryness and comfort - it’s about understanding exactly what’s touching their delicate skin, 24/7.

    As a parent, I find myself deeply invested in ensuring that everything my kids use is safe and clean - and I know I’m not alone.

    I spend time researching the best steam and UV sterilisers, and carefully choose skincare products that I trust.

    But shouldn’t we be applying that same level of care to the diapers we use?

    After all, diapers aren’t just a convenience - they’re an essential part of daily life, directly affecting your baby’s comfort and wellbeing.

    So here’s the question: are the materials in the diapers we choose truly as safe and gentle as we hope, especially considering how intimately they touch our babies’ skin?

    How Can Malaysian Parents Make Informed Choices?


    mother buying diapers in store













    Look for Transparency


    woman on magnifying glass

    Choose brands that are upfront about their materials and manufacturing processes.

    Labels like 'hypoallergenic' or 'dermatologically tested' can provide some reassurance, but don’t stop there!

    Dig deeper into what those terms mean. Check for certifications or third party testing to back up these claims.

    Rule of thumb: a brand that openly lists its materials is often one you can trust.

    Avoid Unnecessary Additives


    baby with diapers

    Fragrances and lotions might sound like nice extras, but they’re not essential and can sometimes irritate your baby’s sensitive skin.

    Go for diapers without unnecessary additives that prioritise safety and gentleness over artificial enhancements.

    Trust Your Instincts


    mother wondering about baby wellbeing

    If a diaper causes redness, discomfort, or irritation, don’t hesitate to switch brands.

    Every baby is different, and what works for one child may not work for another.

    Pay attention to your baby’s cues and trust your gut and to mummies out there - our guts are usually right.

    Ask Questions


    mother holding baby while looking at the phone

    Engage with other parents in your community, join parenting groups, or consult your pediatrician to learn more about diaper options.

    Often, the best advice comes from firsthand experiences of like-minded parents and expert insights.

    Look for Key Features


    pregnant mummy looking at diapers for baby

    Some features can make all the difference for your baby’s comfort and skin health:

    • Soft and Fluffy Bands: Ensure the diaper has gentle, non irritating bands that won’t dig into or rub against your baby’s skin.

    • High Breathability: A breathable diaper allows air to circulate, reducing the chance of rashes and discomfort.

    • Quick Moisture-Wicking: Look for diapers that quickly absorb moisture and lock it away to keep your baby dry and happy for longer.

    • Softness: A diaper that feels as gentle as cotton against your baby’s skin will enhance comfort and reduce irritation.


    Consider the Price Point


    woman calculating expenses

    Diapers are an everyday essential, and their cost can quickly add up over time.

    Look for a brand that offers a balance between quality and affordability.

    In other words, focus on a brand that provides all the features your baby needs but is also sustainable for your budget in the long run.

    After all, your little one deserves the best without compromising your financial peace of mind.

    By keeping these factors in mind, you can make thoughtful choices that prioritise both your baby’s wellbeing and your family’s needs.














    Digging Deeper: Why It's Time to Reconsider What's Inside Your Baby's Diaper


    mother and baby resting

    Diapers are one of the most used products in your baby’s first years, yet discussions about their safety and materials often take a backseat.

    As parents, it’s time we start asking the right questions:

    • What do we want in a diaper for our baby?

    • What don’t we want?

    • And how can we ensure our choices are both informed and safe?


    The goal isn’t to alarm parents believing that they have been doing it wrong, but to inspire curiosity.

    By raising awareness, we can encourage more conversations around diaper safety and ensure our little ones get the care they deserve, right down to the tiniest details.

    So mummies and daddies, what’s in your baby’s diaper?

    It’s worth a second look, don’t you think?

    Let’s Hear from a Fellow Mummy


    When it comes to making informed decisions about disposable diapers, it always helps to hear from someone who’s been there.

    Watch this insightful video by Reina Lum, where she raises issues and concerns you didn't know you could have about disposable diaper which may just give you that “Aha!” moment you’ve been looking for!

    https://www.tiktok.com/@reinalum/video/7454145684351012103?_r=1&_t=ZS-8se4erk6v8n

    Wondering where to find diapers that prioritise safety and comfort for your little one?

    Visit themilkinc.com to learn more about diapers designed with your baby’s delicate skin in mind.



    Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.



    For more insightful stories and fun recipes, stay tuned to Motherhood Story!

     

     
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    Managing Sarcopenia: The Hidden Risk in Ageing
    Eisya Ereena
    December 18, 2024
    3 min


    As we add more candles to our birthday cakes, our bodies start throwing us some curveballs.










    Hello, hormonal changes and that 'older and wiser' mantra many seem to love throwing around.

    But one sneaky little guest often skips the spotlight: Sarcopenia.

    In simple terms, Sarcopenia is the slow and steady shrinking of your muscle mass and strength - kind of like your muscles deciding they’re ready for semi-retirement.







    According to health experts, this condition begins as early as our 30's, with muscle mass declining by 3-8% every decade thereafter.

    For Malaysians, the statistics are alarming: 1 in 3 individuals faces this issue, making Sarcopenia an emerging public health concern.

    What Exactly is Sarcopenia?


    woman hand on chin wondering

    Sarcopenia might sound like a fancy medical term, but it’s a condition that can have a profound impact on daily life.

    Simple tasks like climbing stairs or carrying groceries can become noticeably harder as muscle loss creeps in.

    And it’s not just about the physical challenges.

    Sarcopenia can also take an emotional toll, especially for caregivers juggling their own wellbeing while supporting ageing parents and young children.

    And the effects go beyond just weaker muscles.

    Sarcopenia increases the risk of falls and fractures due to reduced strength and stability, often threatening a person’s independence as they age.

    This gradual loss of muscle mass doesn’t happen overnight.

    It’s a slow process that accelerates with age, particularly for those with sedentary lifestyles or poor nutrition.

    By the time someone reaches their 70s or 80s, the cumulative effects can lead to significant limitations in mobility and overall function.

    Experts Weigh In On Preventing Sarcopenia: Small Changes, Big Impact


    woman doing daily stretches

    The good news?


    Sarcopenia isn’t inevitable.


    A combination of regular exercise and a diet rich in protein and calcium can go a long way in maintaining muscle health.


    Specialising in Rehabilitation Medicine in ReGen Rehab Hospital, expert Prof Datin Dr Lydia Abdul Latiff places a strong emphasis on the importance of incorporating nutrient rich fortified milk into your daily routine which works to boost protein intake.

    Prof Lydia explains that sufficient protein intake is essential for muscle repair and growth, and fortified milk offers a convenient, nutrient-packed solution to address this need.

    On the other hand, Dr Ramani A/P Arumugam, Consultant Geriatrician and Physician at ReGen Rehab Hospital further adds that prevention is possible with small but consistent changes.


    'Eating a healthy diet rich in protein, calcium and vitamin D along with regular exercise, can make a big difference,' she explains.


     To gain further insights into the role of nutrition and exercise in combating Sarcopenia, watch our video featuring these experts below:


    https://www.youtube.com/watch?v=mVVjGtxvXZ0

    Marigold HL SuperMilk®: A Simple Solution


    benefits of fortified milk

    Marigold HL SuperMilk® is a game-changer in this fight against Sarcopenia.

    Fortified with 31% more protein and 38% more calcium compared to ordinary milk, Marigold HL SuperMilk® provides essential nutrients to build and maintain muscle mass.

    Two glasses of Marigold HL SuperMilk® deliver 20g of protein, which is about a third of the daily protein requirement for an average adult.

    For caregivers, Marigold HL SuperMilk® offers a dual benefit - it helps maintain their parents’ strength and independence while ensuring they stay strong enough to manage their busy lives.

    Incorporating it into your family’s diet is a small but powerful step toward better health for everyone.




    Don’t Let Sarcopenia Steal Your Strength








    Worried about the statistics and risks of Sarcopenia?

    Don't - there's always hope!

    By embracing small but meaningful lifestyle changes, you can protect your health and the wellbeing of your loved ones.

    Marigold HL SuperMilk®, with its high protein and calcium content, offers an easy and affordable way to stay strong.

    But of course, pair this with consistent exercise to set yourself and your family for a healthier, stronger future.

    So, don't delay! Start today because every small step matters.

    Visit the Marigold HL SuperMilk® official website to discover the healthier choice for you and your family today!



    Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.



    For more insightful stories and fun recipes, stay tuned to Motherhood Story!
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    Here's Your Ultimate Christmas Gift List This Holiday Season
    Zakwan Shah
    December 20, 2024
    7 min
    Wondering what to get your loved ones this Christmas?

    Well, you can stop racking your brains this holiday season—with these essentials!

    They're perfect for friends and relatives who are new parents with babies and/or little kids.

    Here's our Motherhood-approved list of gift recommendations for families and children.

    Christmas Tree - Toasty S’mores (with Maltesers Hot Chocolate)


    christmas-tree-toasty-smores-with-maltesers-hot-chocolate

    This festive hamper is perfect for cosy nights with loved ones.

    It includes everything to enjoy s’mores by a portable campfire, from fluffy marshmallows to crackers and chocolate.

    The Maltesers Hot Chocolate adds a luxurious touch for warming up on chilly evenings.

    Packaged in a charming 3D Christmas tree table décor, it comes with stickers for DIY fun and a personalised message card.

    Share sweet moments with family and friends this Christmas.

    Price: RM85.00


    Where to buy: Motherhood.com.my - Christmas Tree - Toasty S’mores



    Akarana Baby Hamper/Good Night for Newborn Baby Boy


    akarana-baby-hamper

    This charming baby hamper is a thoughtful gift for a newborn or a friend’s little one.

    It includes a soft hooded towel, a cosy dimple pillow, and adorable baby wings socks.

    A rattle toy and bib add playful and practical touches.

    A long-sleeve bodysuit ensures comfort, while the hamper’s design is as delightful as the gifts inside.

    It’s a perfect way to welcome a baby boy into the world this festive season!

    Price: RM139.00


    Where to buy: Motherhood.com.my - Akarana Baby Hamper



    BLU ANGEL Cake Design - The Koala Bear


    blu-angel-koala-bear

    Delight parents with this adorable Koala Bear gift set for their little one.

    It features a soft romper, cosy socks, a swaddle, and a bib for everyday needs.

    A playful koala bear and rattle will entertain, while a bear-themed handkerchief adds charm.

    With Genki diapers included, it’s a practical and heartfelt present for babies aged 3–6 months.

    Thoughtfully designed, it’s a gift that combines cuteness with convenience.

    Price: RM199.99


    Where to buy: Motherhood.com.my - BLU ANGEL CAKE DESIGN



    Motherhood RM300 E-Gift Cards


    motherhood-gift-card

    A versatile gift for loved ones, this RM300 E-Gift Card offers endless possibilities.

    From baby essentials to toys and maternity care, recipients can choose what they need most.

    It’s valid for a year and comes with a VIP card and a free gift, making it a thoughtful and convenient choice for any occasion.

    Give the gift of choice this Christmas.

    Price: RM300.00


    Where to buy: Motherhood.com.my - RM 300 E-Gift Cards



    Set Newborn Premium Red Velvet


    red-velvet-baby-set-tasneem

    This complete care set is perfect for new parents. It includes gentle bath wash, soothing balm, and telon oil, all packed in an exclusive Tasneem Naturel pouch.

    Additional items, like the Tuutee Tooth Spray and Clove Blend Oil, make this a premium choice for baby care.

    Ideal for gifting, it’s a thoughtful way to support parents as they embark on their journey with their newborn.

    Price: RM151.50


    Where to buy: Motherhood.com.my - Set Newborn Premium Red Velvet



    TLJI Match It! Game - Crocodile Crunch


    tlji-match-it-game-crocodile-crunch

    Bring fun and learning together with this exciting game for kids ages 3 and above.

    Players match healthy food cards while avoiding unhealthy ones, with a toothbrush card saving the day.

    The colourful crocodile boards and engaging gameplay promote healthy habits in a playful way.

    Perfect for family time, this game ensures smiles all around.

    Price: RM79.90


    Where to buy: Motherhood.com.my - Crocodile Crunch



    XL Size Pop-Up 2 in 1 Pirate Barrel Game


    little-b-house-xl-size-pop-up-2-in-1-pirate-barrel-game-saving-box-roulette-games-pirate-bucket-toy-bt247

    This classic pirate barrel game promises endless fun for all ages.

    Surprise your family and friends as you insert swords into the barrel, waiting for the pirate to pop!

    Compact and engaging, it’s perfect for gatherings or quiet evenings at home.

    A simple, cheerful gift that’s sure to bring laughter this holiday season.

    Price: RM14.90


    Where to buy: Motherhood.com.my - Pirate Barrel Game



    GIGO Construction Set


    gigo-construction-set

    Ignite creativity with this 160-piece construction set.

    Suitable for ages 2 and up, it enhances motor skills, spatial awareness, and problem-solving.

    Children can build, sort, and stack, creating endless possibilities.

    The sturdy jumbo container keeps pieces organised, making it a perfect gift for curious minds this Christmas.

    Price: RM499.90


    Where to buy: Motherhood.com.my - GIGO Construction Set



    Baby Einstein Around We Grow 4-in-1 Discovery Center


    baby-einstein-around-we-grow-4-in-1-discovery-center

    Encourage exploration and development with this 4-in-1 activity centre.

    It adapts to your baby’s growth, offering modes for sitting, standing, and walking.

    From a discovery table to removable toys, it supports movement and cognitive skills.

    A perfect gift to keep little ones entertained and engaged as they learn.

    Price: RM799.90


    Where to buy: Motherhood.com.my - Discovery Center



    Senss Ginger Mint Zen Cream


    senss-ginger-mint-zen-cream-40ml

    This pocket-sized cream is a perfect gift for busy mums.

    With a soothing blend of ginger and mint, it melts away stress and provides instant calm.

    Easy to carry, it’s ideal for on-the-go relaxation during the holiday season.

    A thoughtful stocking filler for those who deserve a moment of peace.

    Price: RM78.00


    Where to buy: Motherhood.com.my - Zen Cream



    Surprise Your Loved Ones This Christmas Season


    christmas-gifts

    With our fool-proof Christmas list, you'll never go astray mums and dads.

    So, what are you waiting for?

    Head on over to our Motherhood SuperApp and start filling your shopping cart while stocks last!

    Let's make this Christmas an unforgettable one!

    Motherhood.com.my's Pay Day Sale Brings You Christmas Delights


    Payday---1200-x-1200

    The Motherhood.com.my December Pay Day Sale is finally here!

    From 25 December 2024 until 31 December 2024, Motherhood.com.my is offering unbeatable discounts on a variety of must-have items.

    Whether it’s baby essentials, toys, or maternity wear, we have something perfect for you!

    Download our Motherhood: Parenting SuperApp and start your holiday shopping spree!

    Don't forget to cash-in on these delectable Christmas delights:

    Payday---1200-x-1200-(2)

    Massive Savings



    • Enjoy up to 50% off selected products

    • RM25 off for new app users

    • Free shipping on orders over RM50


    Exclusive Vouchers Just for You



    • RM5 OFF with no minimum spend! Use code: RM5NOMIN

    • RM10 OFF with a minimum spend of RM50! Use code: PAYDAY10


    Payday---1200-x-1200-(1)

    How to Redeem: Simply enter the voucher code at checkout to enjoy your discounts.

    It's time to fill up that shopping cart with presents for your loved ones. Let's make this holiday season an unforgettable one for your family and friends.

    Motherhood wishes you and yours a Merry Christmas and Happy Holidays with love!



    For more insightful stories and fun recipes, stay tuned to Motherhood Story!

     
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    Enfagrow A+ Brain Speedometer Challenge Grand Finale Highlights the Role of Fast Brain Processing Speed in Developing Future-Ready Kids
    Sarah
    December 13, 2024
    4 min
    Mead Johnson Nutrition Malaysia proudly concluded the Enfagrow A+ Brain Speedometer Challenge Grand Finale today at Petrosains KLCC, bringing together 27 young finalists  aged from 1 -6 years to showcase their cognitive abilities.

    The event underscored the early five years as a 'golden window' for brain development, during which almost 90% of a child’s brain forms with over one million neural connections made every second.

    This critical period fosters next-level intelligence—traits that are Advanced, Attentive, and Adaptable—and emphasises the importance of fast brain processing speed for learning, problem-solving, and adaptability.

    The role of MFGM in Enfagrow A+ was highlighted for its support of rapid processing speed and cognitive resilience.

    Additionally, the COMEL developmental milestone toolkit, first introduced at the Future-Ready A+ Kids Expo earlier this year, enables parents and healthcare professionals to track developmental milestones actively, ensuring children gain the foundational skills for lifelong learning.

    At the Expo, participants also competed in the Enfagrow A+ Brain Speedometer Challenge, where 27 finalists were selected based on their real-time cognitive performance.

    Enfagrow A+ Brain Speedometer Challenge: A Fun Way to Engage and Test and Showcase Brain Abilities in Children


    L to R: Goh Liu Ying, Olympic Silver Medalist and Enfagrow A+ Mum; Ms Trang La Phuong, Nutrition Marketing Manager of Mead Johnson Nutrition Malaysia; Prof Cheah Pike See, Head of the Department of Human Anatomy at Universiti Putra Malaysia

    The Enfagrow A+ Brain Speedometer Challenge Grand Finale showcased children’s processing speed in real time, highlighting how quickly and effectively they absorb and respond to information.

    Developing fast brain processing speed is essential during the formative years, as it builds Advanced, Attentive, and Adaptable traits—the hallmarks of next-level intelligence and a foundation for resilience.

    Supporting these abilities through proper nutrition, particularly with MFGM and DHA in Enfagrow A+ MindPro, plays a key role in nurturing future-ready children equipped to tackle tomorrow’s challenges.



    Trang La Phuong, Nutrition Marketing Manager of Mead Johnson Nutrition Malaysia, expressed the company’s commitment to child development and parental support, “At Mead Johnson Nutrition, our mission is to nurture future-ready generations through science-backed nutrition that fuels next-level intelligence in children, helping them become Advanced, Attentive, and Adaptable.

    The Enfagrow A+ Brain Speedometer Challenge provides an engaging way for families to see the value of fast brain processing speed and early cognitive screening while showcasing the foundational role of MFGM-enriched nutrition in shaping cognitive resilience and emotional wellbeing.”

    Expert Insights on Nutrition and Brain Development for Next Level Intelligence




    The event also featured an expert panel with Prof Cheah Pike See, Head of the Department of Human Anatomy at Universiti Putra Malaysia, and Goh Liu Ying, Olympian and Enfagrow A+ Mum.

    The discussion centered on developing next-level intelligence in children, defined as Advanced, Attentive, and Adaptable—key attributes that position them for lifelong learning and adaptability.

    Prof Cheah emphasised the role of processing speed as a foundational cognitive skill, explaining that MFGM supports IQ and EQ, which are critical for resilience in children.



    Prof Cheah Pike See, Head of the Department of Human Anatomy at Universiti Putra Malaysia, highlighted the significance of processing speed as a cognitive skill, explaining that MFGM supports IQ and EQ, essential for adaptability and emotional management, “The early five years of a child’s life are critical for brain development.

    During this time, MFGM supports essential processes like myelination and synaptic function, which drive cognitive growth and emotional regulation.

    Nutrition plays a key role in helping children build IQ and EQ, shaping the Advanced, Attentive, and Adaptable traits that are the foundation of next-level intelligence—crucial for resilience and success in the modern world.”

    Goh Liu Ying, Olympic silver medalist and Enfagrow A+ mum, Liu Ying shared her personal experience on balancing her career as an athlete and her role as a mother, emphasising the importance of resilience, nutrition, and active learning in her child’s development, “As an athlete, I’ve always understood the importance of the right fuel for the body and mind.

    As a mother, I ensure my child receives balanced nutrition, including products enriched with MFGM. It’s helped my child improve focus, learning, and emotional management, giving them a strong foundation for the future.”

    The Road to the Enfagrow A+ Brain Speedometer Challenge Grand Finale




    The Enfagrow A+ Brain Speedometer Challenge Grand Finale marked the culmination of a nationwide initiative, giving young participants an engaging way to understand brain processing speed—a key aspect of cognitive development.

    This fun event aimed to enhance children’s cognitive skills while raising parents’ awareness of early nutrition’s role in shaping IQ and EQ.

    The event concluded with awards for top performers across three age categories, recognising their achievements in cognitive processing speed.

    Each age category winner—1-2 years, 3-4 years, and 5-6 years—received a Grand Prize of RM10,000 to be used for options like an SSPN Edu-Fund, a study room makeover, or enrollment in approved educational courses.

    Additionally, 24 consolation prize winners received RM850 in Toys "R" Us vouchers to encourage continued learning and play, supporting cognitive and emotional growth.

    Among the 27 finalists who competed, the top winners in each age category were announced as follows:













    Grand Prize Winner of Age 1-2 CategoryGrand Prize Winner of Age 3-4 CategoryGrand Prize Winner of Age 5-6 Category
    Sherlyn WongLim SzuyuTan Wei Cheng

    This event is part of Mead Johnson Nutrition’s ongoing mission to support parents and equip children with the skills they need to succeed.

    By emphasising the importance of early brain development and resilience, Mead Johnson Nutrition along with Enfagrow A+ MindPro aims to help families prepare their children for a bright and future-ready tomorrow.

    For more information about Enfagrow A+ MindPro products and Mead Johnson’s commitment to child development, visit www.enfagrow.com.my.



    Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.



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